M Siwach, Dr. Kuldeep. “An Exploratory Study of Millennial Consumer Behavior Antecedents Using Influencer Marketing”. Journal of Science & Technology (JST) 7, no. 4 (June 27, 2022): 99–121. Accessed June 30, 2024. https://jst.org.in/index.php/pub/article/view/651.