Rakesh Kopperapu. EMBEDDED FINANCE: HOW NON-FINANCIAL COMPANIES ARE SHAPING THE FUTURE OF FINANCIAL SERVICES. Journal of Science & Technology (JST) [Internet]. 2025 Feb. 7 [cited 2025 Feb. 22];10(2):23-38. Available from: https://jst.org.in/index.php/pub/article/view/1148