IMPROVING CUSTOMER EXPERIENCE WITH MODERN BANKING SOLUTIONS

Abstract

The research describes the impacts of digital transformation on customer experience in modern systems of
banking. The interactions have become more personalized, financial decisions are improved, and finally this
improves customer satisfaction. This research describes the way effective omnichannel banking is in providing an
integrated, frictionless customer experience across all touchpoints. Moreover, integration of innovative technology
is also proposed for building confidence among customers to use financial services. Evidence showed that these
technological enhancements were some of the major factors contributing to improving convenience, enhancing
customer satisfaction, and improving customer loyalty. One of the futures of banking is in further integrations of
technologies that can be developed in service delivery and customer engagement.