Study the Consumer Interaction in FMCG product through the Voice Search Technology

Abstract

Research article name is “study the consumer interaction in FMCG product through the voice search technology” the aim was to understand the voice search technology and know the various types of the voice search technology even to know the types of stores where this kind of technology is used. The main objectives of the study is to see the effects of voice search technology in order to identify the customer interaction with the FMCG product, to know what exactly stores opinion about this type of marketing technology. This research article focused on the voice search technology used for consumer interaction, identify various ways to interact with customer through voice search technology, to know the advantages and disadvantages of V.S.T. (Voice Search Technology) while doing consumer interaction. The data collection was done by primary and observation method was the first method and second was questioner method was used the area sampling method was use to see the v.s.t. impact on the different stores and to check which type of voice search technology they use to see the customer interactions with the FMCG product.