NATION BRANDING- A CASE STUDY OF THE SULTANATE OF OMAN

Abstract

Increasingly, countries with emerging economies are focusing on building their national identities. In an increasingly interconnected globe, many countries—including several in the Middle East—are looking for ways to strengthen and diversify their economies. The article defines the concepts of national branding, place marketing, and destination marketing, and specifies the aspects of national branding while highlighting Oman's efforts to develop brand Oman. The Middle Eastern country of Oman, which is home to vast oil reserves, has launched a massive tourist promotion campaign. The Ministry of Tourism has planned a number of domestic and international initiatives to combat the country's regional rivals. Even though there is a lot of land to cover, the results have not yet been documented but the view for the future is optimistic.